JasmaxDurham Lane Supergraphics
Submission # 65
Environmental – Kaupapa Taiao
Identity – Place
Bay of Plenty, Te Moana-a-Toi
The Durham Lane landscaping project is an interim design solution put in place prior to the upcoming streetscape revitalisation project surrounding the recently built University of Waikato Tauranga campus, connecting the university building to the surrounding city centre.d
To create a safe and legible shared space for cars, pedestrians, cyclists and other lane users
To create an energetic and joyful atmosphere that encourages use by the students, staff and public that use the central city campus
To develop a low-cost solution that fits with the 'visual grit' of Durham Lane
To create a space that compliments an expanding array of street art murals
The Supergraphics tell a story of 'place' by using Te Ao Maori interpretive design paired with Tohu (lines of acknowledgement pointing towards places of significance)
The Visual Language of a Street
The supergraphic visual system is based on what users see everyday, creating an opportunity to develop a unique visual identity for Durham Lane that doesn't feel out of place. This system allows the use existing materials and processes ensuring a low-cost solution to be realised.
A bold and expressive use of colour at the entrances is used to slow traffic and offers an introduction to the story being told throughout the lane.
The thresholds are based on indigenous Maori pātiki and tukutuku patterns interpreted into the streetscape using a road-marking stencil system to create an engaging and non-slip surface.
The colours chosen are ones that a commonly used in road marking - ensuring the project is cost effective while also speaking to colours used in traditional tukutuku designs.
Topographic or 'Tohu' Lines
The topographic lines react to the direction of the tohu (lines of acknowledgement). They visualise a journey and speak to important landmarks for local iwi and for users to recognise their own journey, becoming more intune with their surroundings.
The artwork is designed to reduce cars going on the lane, giving more way for pedestrians and bikers.
The scope of the project involved mapping the artwork onto the streetscape and providing detailed drawings tot he contractors to create the stencil system and install the graphics.
"Absolutely beautifully done patterns and lines that are executed to a high standard. I love the way the organic aesthetic breaks up the straight lines of the concrete jungle. I could imagine myself weaving in and out of them on a bike cruising through the lanes.
The 'entrance thresholds' are ingeniously clever, an indirect visual cue to those where traffic flow is going or coming from. What excites me the most is how seamlessly culture and nature can be injected into our everyday routine.
The additional pattern on the light posts is also a nice touch. Would love to see this type of urban design adopted more in the future."
"Intelligent and appropriate supergraphics. I like the fusion of standard road-marking techniques with traditional patterns."
Credits & Collaborators: Design Director - Clem Devine Designer - Aaron Troy, Grace Mirams Landscape Architect - Claire O’Shaughnessy, Mike Thomas Producer - Jenny Hill (Tauranga City Council) Fabrication - Fulton Hogan, Complete Traffic Services
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